Beau Lotto Booking Info

I am the Founder and CEO of Lab of Misfits Studio, the world’s first neuro-design studio. The lab creates unique real-world ‘experiential-experiments’ that places the public at the centre of the process of discovery. By spanning social and personal boundaries between people, brands and institutions, their aim is to create, expand and apply their insights into what it is to be perceiving human. By focusing on how the perceptual brain resolves the fundamental challenge of uncertainty, The Lab of Misfits gives audiences and clients the opportunity to see differently … more than this … to embody an ecology of innovation. The Lab of Misfits turns the world into a lab as a way of enabling insights for companies and organisations. Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing, how uncertainty and the brain’s need to resolve it is essential for thinking about not only branding and business, but specifically design, leadership and innovation. I am one of the few speakers to have given two TED talks, which have amassed over 5 million views combined. I have also spoken at Google’s Zeitgest Minds, Wired, G8 and made significant programme contributions to BBC's Horizon, National Geographic Channel and PBS in the US. I’m also Founder & CEO of Ripple Inc, which is a NY based company which owns IP in Augmented reality. Ripple has two products: Meego and Traces. The former is a Social platform and the latter an Enterprise platform.

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