Sasha Strauss Booking Info

20+ year global brand builder that consults, teaches, and speaks on brand strategy. Managing Director & founder of Innovation Protocol -- award-winning brand strategy consultancy with integrated staff in LA, SF, DNV, & NYC. Clients include Disney, Google, Amgen, PayPal, Korn Ferry, ADP, Frontline Education, Medtronic, Toastmasters, The Catholic Church, and The Jewish Federation. MBA professor, concurrently teaching at The UC Irvine Paul Merage School of Business, The UCLA Anderson School of Management, and The USC Marshall School of Business. Guest faculty at Cornell, MIT, Columbia, CESA, UFM, Thunderbird, Kellogg, Recanati, and UWI. International speaker on branding. 200+ professional organizations, 50+ companies, 30+ industries, 20+ countries. On-air brand expert for NPR, Marketplace, ABC Radio, CBS Radio, International Media. Contributor to Forbes, World Trademark Review, LA Times, Business Journal, Wall Street Journal. Past Work: BRAND EXTENSION: Director of Brand Development, leading programs for clients including Electronic Arts, The American Museum of Natural History, Clorox, and Hamilton Beach. BRAND DEVELOPMENT: Senior Brand Strategy Consultant, developing and managing international brand programs for clients like Yahoo!, TiVo, Microsoft, BMC Software, FileNet/IBM, and Adobe Systems. BRAND PLANNING: Account Planner, authoring marketing business plans for B2B clients like Edwards Life Sciences, Survivair, Bosch, and Toyota Industrial. BRAND MARKETING: With 80+ staff, organized 50+ festival-scale brand building events for consumer brands such as SoBe/Pepsi Co, Microsoft XBOX, Trojan, Saran, and Philip Morris. BRAND PR/ADVERTISING: Early career at Rogers & Cowan, & TBWA\Chiat\Day serving Nissan, The Red Cross, and United Artists.

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